preserving the heritage

of our Hawaiian Paniolo

Owned and operated Hāna, Maui style
All our Aloha,
Sure Shot ‘Ohana

 
 

Born & Raised in Hāna, Maui.

Founded in East Maui. A Back-Country life-style brand.

HISTORY

Almost century before the art of roping and riding reached the American West, Mexican vaqueros recruited by Hawaiian royalty imported cowboy culture to the Pacific. Adapting to Hawai‘i’s lava landscape became Paniolo —the Hawaiian term for cowboys.

SHOP

OPEN FOR NEW ORDERS IN JANUARY 2023.